

Strategic Audience Analysis: Starbucks
Starbucks has created more than just a coffee brand; it has developed a lifestyle that resonates with its online audience. Looking at the official Starbucks website and its social media platforms like Instagram, X, and Facebook, it’s clear that they focus on visually appealing and experience-driven content. The primary target for Starbucks is individuals between the ages of 22 and 32 who typically earn between $35,000 and $80,000. This group mainly includes young professional
T. Mangum
Mar 212 min read
Â
Â
Â
